Allure Avani
The Challenge
The project was struggling to generate quality buyer enquiries despite ongoing advertising efforts. Campaigns were producing limited high-intent prospects and inconsistent lead quality, resulting in a high cost per qualified lead and inefficient budget allocation.
With limited brand awareness in the competitive luxury real estate market, daily qualified lead generation lacked consistency. The client needed a scalable digital strategy focused on improving both lead quality and conversion.
The Approach
Full-Funnel Paid Ads Strategy
Developed integrated Meta and Google Ads campaigns focused on reaching premium home buyers with intent-based and lookalike targeting.
Creative & Budget Optimization
Continuously optimized campaigns to prioritize lead quality over volume, reallocating budgets to top-performing creatives.
Bid Management & Site Visits
Monitored performance daily to optimize bids, reduce Cost Per Site Visit, and drive prospects likely to convert on the ground.
The Results
The campaign generated 600+ total leads across Meta and Google, delivering 214 qualified leads ready for the sales team and 55 completed site visits. Reaching 1.28 million people and driving 16,000+ clicks, the strategy successfully established a consistent, predictable sales pipeline while keeping the Cost Per Site Visit strictly optimized at ₹15,455.
