Madge Beauty
The Challenge
Despite having an active product range and social media presence, Madge Beauty was stuck at 0–1 sales per day. A slow website was causing high drop-off rates, with paid traffic bouncing before making a purchase, and Shopify was logging all incoming sales as "Direct" traffic due to a complete lack of tracking infrastructure.
With zero conversion signals for Meta and Google to optimize against, unedited raw creatives, and no structured campaign architecture, the brand was unable to establish a consistent daily sales flow.
The Approach
Custom Landing Page & Tracking
Built a fast-loading custom landing page with direct checkout and deployed a full tracking stack (Meta CAPI, GA4, GTM, UTM passthrough).
Creative & Talent Strategy
Edited raw UGC into high-converting video ads featuring celebrity MUA Max May and Rachel de Oliveira, with hooks, captions, and CTAs.
Structured Full-Funnel Ads
Deployed a 70/30 Meta and Google strategy combining consolidated Meta ad sets with Google PMax and Search for full-funnel coverage.
The Results
Within 3 weeks of launch, the new strategy achieved consistent daily sales, growing orders from 0–1/day up to 5–6 on weekdays and 7–10 on weekends. The campaign delivered 32 orders generating $2,160 AUD in revenue at a 1.92× Blended ROAS on $1,124 ad spend. The new landing page drove 70% of all orders, while Google Ads generated a 1.83× ROAS in its first 7 days alone.
