The Mr Group
The Challenge
The Mr Group's three home services brands — Mr Antenna, Mr Gutter Cleaning, and Mr Pest Controller — had limited organic visibility against well-funded national competitors like Jim's Antennas and Jim's Pest Control.
Blog publishing was inconsistent, with no structured topic research, seasonal timing, or local search strategy connecting content to service bookings across their combined Australian footprint.
The Approach
Search-Driven Blog Program
2 SEO-optimised blogs per brand per week, with topics scored against real search demand from Search Console and SEMrush.
Seasonal & Event Timing
Content published 4-6 weeks ahead of seasonal peaks — rainfall, rodent season, World Cup — for peak search intent.
Local GBP Amplification
104 Google Business Profiles managed with 2 posts per cycle, reinforcing blog content at suburb level.
The Results
Over six months, the program delivered 66+ SEO-optimised blogs across all three brands, producing multiple Position 1 rankings attributable to blog content. Mr Antenna reached 88,000 active users with a FIFA World Cup traffic spike, while Mr Gutter Cleaning's site health improved to 85% (+5), and Mr Pest Controller's authority score grew +1 — the strongest momentum signal across the group.
